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If you are an emerging company with the next fantastic item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an simple process. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the proper investors. This development-stage organization is tapping the smoking cessation industry with a unique tobacco-free of charge, nicotine-free smoke known as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it might be also soon to method huge venture capital firms, however time to move beyond networking with household and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by means of to the actual investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel?
- Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors favor businesses that are likely to show positive money flow within their very first 18 months, so having these sorts of statistics about your marketplace can be an incentive.
- Match the organization plan objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and properly-cultivated. Safer Smokes has a patented resolution that firm officials say will "influence the landscape of the wellness care business." idea angels com
