NorbergRambo923
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If you are an emerging business with the next great product, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial businesses at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, however, is not an easy process. Safer Smokes Inc. is a single business that understands the challenge of attracting the right investors. This development-stage business is tapping the smoking cessation market place with a exclusive tobacco-totally free, nicotine-free smoke named Bravo, which has the look of a traditional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may possibly be also soon to method large venture capital firms, yet time to move beyond networking with loved ones and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the true investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel?
- Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors prefer firms that are likely to show positive cash flow within their very first 18 months, so having these sorts of statistics about your marketplace can be an incentive.
- Match the organization strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and properly-cultivated. Safer Smokes has a patented solution that organization officials say will "have an effect on the landscape of the well being care market." setting up a business
