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If you are an emerging business with the subsequent excellent item, sometimes you require an angel on your side.
A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial businesses at an early stage - shelled out much more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists.
Discovering an angel investor, however, is not an effortless task. Safer Smokes Inc. is one company that understands the challenge of attracting the correct investors.
This improvement-stage organization is tapping the smoking cessation market with a special tobacco-free of charge, nicotine-totally free smoke referred to as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is in fact made from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes.
For firms like Safer Smokes, it may possibly be too soon to method huge venture capital firms, yet time to move beyond networking with household and friends. Angel investors to the rescue.
"The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the actual investment opportunity," stated Torigian.
So how do companies like Safer Smokes attract their angel?
* Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
Most angel investors prefer organizations that are most likely to show positive money flow inside their first 18 months, so getting these types of statistics about your market place can be an incentive.
* Match the organization plan objectives to the angel's risk tolerance. Investors want to know the item or service will be special and nicely-cultivated. Safer Smokes has a patented remedy that company officials say will "have an effect on the landscape of the well being care industry." [http://www.ideaangels.com/ company formation]