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If you're an emerging company with the subsequent great item, often you need an angel on your side.
A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial businesses at an early stage - shelled out a lot more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists.
Finding an angel investor, even so, is not an effortless task. Safer Smokes Inc. is a single business that understands the challenge of attracting the right investors.
This improvement-stage company is tapping the smoking cessation marketplace with a exclusive tobacco-totally free, nicotine-cost-free smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really created from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
For organizations like Safer Smokes, it might be also soon to strategy significant venture capital firms, however time to move beyond networking with family and friends. Angel investors to the rescue.
"The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the real investment chance," stated Torigian.
So how do organizations like Safer Smokes attract their angel?
* Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors prefer firms that are most likely to show positive cash flow within their initial 18 months, so getting these types of statistics about your market can be an incentive.
* Match the enterprise program objectives to the angel's danger tolerance. Investors want to know the product or service will be special and nicely-cultivated. Safer Smokes has a patented resolution that company officials say will "affect the landscape of the health care sector." [http://www.ideaangels.com/ company formation]