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If you are an emerging organization with the subsequent wonderful product, often you require an angel on your side.
A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists.
Locating an angel investor, nevertheless, is not an simple job. Safer Smokes Inc. is a single company that understands the challenge of attracting the proper investors.
This improvement-stage organization is tapping the smoking cessation market place with a distinctive tobacco-free of charge, nicotine-cost-free smoke referred to as Bravo, which has the look of a classic cigarette and burns like tobacco, but is really made from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
For companies like Safer Smokes, it could be too soon to strategy large venture capital firms, however time to move beyond networking with loved ones and friends. Angel investors to the rescue.
"The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the actual investment chance," said Torigian.
So how do businesses like Safer Smokes attract their angel?
* Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors favor businesses that are likely to show positive money flow inside their very first 18 months, so having these types of statistics about your industry can be an incentive.
* Match the organization plan objectives to the angel's threat tolerance. Investors want to know the item or service will be special and nicely-cultivated. Safer Smokes has a patented resolution that company officials say will "have an effect on the landscape of the health care sector." [http://www.ideaangels.com/ idea angels com]